Basia Coulter

UX Research, Strategy, and Design


Passionate about user experience (UX) research, UX strategy, and UX design, I work with cross-functional teams to meet project objectives and discover solutions to deliver business and user value. I lead product design efforts to align the solutions with user mental models through user experience research and by leveraging properties of human perception and cognition.

Born in Poland, I came to the United States as a postdoctoral fellow to pursue research in neuroscience on human emotions and decision-making. Transitioning to design disciplines, I was excited to converge on user experience (UX) design as a field where science and design come together. Gradually, I expanded my expertise from web and user interface design to user research, product discovery, and UX strategy. I now leverage a comprehensive set of strategies and tools to deliver great user experience.

I currently work at Caktus Group in Durham NC as a UX Designer. I help Agile Scrum teams build great experiences for Django web applications.