Basia Coulter

Strategy for Digital Experience


Curious about people and passionate about helping businesses meet their customers' needs, I work with cross-functional teams to deliver business and user value through great experience. I facilitate strategy efforts to align the solutions with user mental models through the application of research and design thinking methods.

Born in Poland, I came to the United States as a postdoctoral fellow to pursue research in neuroscience on human emotions and decision-making. After transitioning from academia into design disciplines, I was excited to converge on user-centered digital strategy. I now leverage a comprehensive set of human-centered principles and tools to deliver strategy for great digital experience.

I currently work at Globant in Raleigh, NC, as a Digital Strategist.